3 creators · 3 reels · beauty
Instagram reel hooks: category myth
Most ___ don't actually ___, they only ___
Attacks a belief the viewer already holds about a whole product category.
Best reel below: 8.0x the views that account normally gets.
When to reach for it
Reach for it when the belief you are correcting belongs to a whole category rather than one brand. Aimed at a product it reads as a takedown; aimed at the category the viewer checks their own shelf.
The reels behind it
A reel proves the shape, not the subject — the topic underneath is usually nothing like yours. Watch them and check the claim.
“Most hair masks coat or condition your hair, they don't repair it.”
8.0xthe views this account normally getstop 10% of beauty reels we track@chetalichadhabeauty1.2M views
rates eight viral hair masks on real repair chemistry
Watch the reel“Bro, not every sneaker trending on the internet is actually comfortable.”
3.1xthe views this account normally getstop 20% of beauty reels we track@rishiiishabeauty511K views
Top five everyday sneakers ranked
Watch the reel“Face masks are useless unless it is a face mask with a purpose and the only purpose your face”
1.6xthe views this account normally getstop 30% of beauty reels we track@nipunkapurbeauty835K views
Watch the reel
Use this shape on your own topic
The blanks are the hard part. Type what your reel is about and the generator fills them for your subject, and shows you the reel it is copying the shape from.
Instagram hooks for beauty creators
Other shapes that work here
Misdirection reveal
This looks like ___, but it's actually ___
Superlative verdict
This is the best ___ I have ever ___
Expert reacts to the trend
Now we're supposed to ___? That is not how ___ works