Instagram reel hooks: superlative verdict

Every reel below opens on the words “This is the best” or a close variant of them, on three unrelated accounts that have never worked together.

When to reach for it

Reach for it when you are willing to name one thing and stand behind it. The line spends your credibility rather than borrowing anyone else's, which is why it works about once per topic and not once per reel.

The reels behind it

A reel proves the shape, not the subject — the topic underneath is usually nothing like yours. Watch them and check the claim.

• “Believe me when I tell you this is the best foundation I have ever used.”

  137xthe views this account normally getstop 2% of beauty reels we track@nidhikavlebeauty2.0M views

  Chanel Les Beiges water-fresh foundation review

  Watch the reel

• “This is the most unique powder packaging I have ever seen.”

  46.4xthe views this account normally getstop 5% of beauty reels we track@globalbeautyfindsbeauty5.6M views

  rollerball loose-powder packaging demo and application

  Watch the reel

• “It's an Indian paint company. It's India's oldest paint company. Even before Asian Paints. Shalimar Paints.”

  3.2xthe views this account normally getstop 15% of finance reels we track@the_unconventional_cafinance84K views

  Podcast clip on the Shalimar Paints turnaround story

  Watch the reel

Use this shape on your own topic

The blanks are the hard part. Type what your reel is about and the generator fills them for your subject, in your niche, and shows you the reel it is copying the shape from.

Run the hook generatorInstagram hooks for beauty creatorsInstagram hooks for finance creators

Other shapes that work here

• Insider mechanism

  One of the hidden ___ of ___ is that you can ___

• Misdirection reveal

  This looks like ___, but it's actually ___

• Expert reacts to the trend

  Now we're supposed to ___? That is not how ___ works

Instagram reel hook examples