3 creators · 3 reels · beauty and fitness

Instagram reel hooks: problem call-out

If you're struggling with ___, then you need to ___

Names the exact complaint out loud, so the person who has it stops scrolling and everyone else keeps going.

Best reel below: 9.5x the views that account normally gets.

Every reel below opens on the words If you're struggling with or a close variant of them, on three unrelated accounts that have never worked together.

When to reach for it

Reach for it when the reel answers one specific complaint. It deliberately loses everyone who does not have that problem, and that is the mechanism: the people who do have it recognise themselves in the first four words.

The reels behind it

A reel proves the shape, not the subject — the topic underneath is usually nothing like yours. Watch them and check the claim.

  • If you're struggling with hair fall then you need to try this shampoo.

    9.5xthe views this account normally getstop 10% of beauty reels we track@preitibhamrabeauty221K views

    rosemary DHT-blocker shampoo testimonial with hair-fall photos

    Watch the reel
  • If consistency is a problem that you are not losing weight, then I can help you.

    2.8xthe views this account normally getstop 15% of fitness reels we track@dikshamalik.malikfitness38K views

    Watch the reel
  • Men who are 25 years and above, here's the perfect monsoon skincare routine

    1.8xthe views this account normally getstop 25% of beauty reels we track@tarunmolribeauty376K views

    Step-by-step men's monsoon skincare routine

    Watch the reel

Use this shape on your own topic

The blanks are the hard part. Type what your reel is about and the generator fills them for your subject, and shows you the reel it is copying the shape from.

Instagram hooks for beauty creatorsInstagram hooks for fitness creators

Other shapes that work here

Instagram reel hook examples